Manufacturers are trying to match their offers to the ever-increasing market demands. Inclusive packaging is becoming more and more popular. Its aim is to make product information accessible to everyone, regardless of their individual predispositions and functioning. Braille labels for blind and visually impaired customers fit into this concept. Read our article and learn about the possibility of tailoring stickers to meet the needs of people with disabilities.
What features should modern packaging have?
Modern versions of packaging should be tailored to meet the needs of various customers. Therefore, it is worth taking physical, sensory, cultural, and cognitive characteristics into account during the design process. Labels should be easy to read and provide an opportunity to interact and quickly learn about the contents and possible applications of a product. This will help customers make an informed purchasing decision.
Braille labels – a solution for people with visual impairment
Humans communicate with the outside world using five basic senses: sight, hearing, touch, taste, and smell. The loss of either of them makes everyday life much more difficult. One of the activities that cause problems for people with disabilities is shopping. Choosing products can be particularly difficult for blind and visually impaired people. With them in mind, we have designed Braille labelsa They allow customers to read product names, ingredients, expiration dates, and other necessary information that manufacturers include on the packaging.
Specialised Braille labels are most often chosen by manufacturers in the pharmaceutical and cosmetic industries.
This results from the obligations imposed on manufacturers by Polish law. In accordance with the Regulation of the Minister of Health of 20 February 2009 on the requirements concerning the labelling of medicinal product packaging and the content of leaflets, pharmaceutical companies are required to put the following information in Braille on the outer packaging or, if there is no such packaging, on the immediate packaging:
- name of the medicinal product.
- strength of the medicinal product if several strengths of the product are available.
- pharmaceutical form if several pharmaceutical forms of the product are available.
Such information is also placed on cosmetic products, and more and more often, they can also be found on food and electronic product packaging.
Sensory packaging – use structural and scented labels
Sensory packaging is another trend that is developing in the Polish market. Its aim is to adjust products in such a way as to make them more accessible to people with various disabilities.
Structural labels are one of the solutions. They help customers identify products by using different structures of self-adhesive label materials.
It should be noted that over the last few years, scented labels have become very popular in the cosmetic industry. They are an excellent solution, for example, for perfumes, body lotions, shower gels, creams and other products for which a pleasant smell is one of the essential features. Taking the needs of blind and visually impaired people into account, manufacturers often decide to use scented labels, which contain information in Braille.
Braille, scented, structural and other self-adhesive labels – check our offer!
As a manufacturer of self-adhesive labels, we meet market requirements related to the adaptation of packaging to the needs of people with disabilities; therefore, apart from standard options our offer also includes less obvious solutions such as Braille, scented, structural, security and peel-off labels.
Check out the details of our offer. Feel free to contact us.
