AR in the label industry
The beginning of September was the time when we worked really hard to expand our offer and introduce some novelties, namely labels and packaging using augmented reality technology. Augmented Reality is the combination of reality and virtual elements created using modern information technology.
Our most recent products, which are labels and packaging created with the use of AR, were presented for the first time at the Aniflex company conference and then at the Packaging Innovations Trade Fair.
What can we communicate with AR?
Almost everything: product information, ingredient origins, possible applications, video presentations, etc. However, it should be remembered that the use of AR in the label and packaging industry is not only an additional source of information for customers but also an excellent way to increase their involvement and an unconventional form of building brand loyalty.
Please contact us for further information.